Smithtown DECA EAST’s Ryan Micozzi and Jainee Gabrielsen have been deemed Champions of the Nationwide Herff Jones Marketing Results Challenge. A month ago to the day, we sang our praises to the two DECA members, as they headed to California, to compete against the other finalists during the Herff Jones’ International Sales Conference in Palm Desert.
Micozzi and Gabrielsen were crowned champions based on a 30-minute presentation on Year Book Sales & Marketing Strategy and 15 minute Q&A from 25 corporate Herff Jones executives. As the winning team, they receive all expenses paid tickets to the 2016 DECA International Career Development Conference in Nashville, this April, where they will be recognized.
Jainee Gabrielsen and Ryan Micozzi analyzed marketing trends, identified issues through research and conducted various market surveys to improve yearbook sales. In addition to gathering information, the pair created real-life promotions and conducted digital and school wide marketing campaigns, which resulted in the highest increase of yearbook sales, Smithtown H.S. East has seen in over ten years.